The goal was to show the human side of vehicle data and point dealerships and vendors to the product, Record Recharge. The thought behind this was all vehicles are an extension of their owner’s personalities.
I created three mockups for this campaign and presented them to the creative team.
Below are the final ads after the creative team developed them.
They became part of a strong social media campaign across LinkedIn and Facebook.
Creative Director: Drew Williams
Copywriter: Carlee Godlouski
Graphic Design: Drew Williams
